Rooibos, a South African drink that may rival tea or espresso in reputation each domestically and overseas, is formally on the listing of protected designations of origin (PDO) – because the director of the South African Rooibos Council, Nicie Vorster, mentioned on Wednesday confirmed.
First utilized by the Khoisan folks within the 18th century for its antioxidant and caffeine-free medicinal properties, South Africa produces round 15,000 tons of the signature pink drink per yr.
The scrumptious and wholesome wealthy pink goodness – brewed from simply Rooibos leaves grown within the Western and a part of the Northern Cape in South Africa will be offered worldwide – below this coveted identify within the European Union (EU).
PDO categorization was launched to protect the authenticity of merchandise from a selected geographic space.
The South Africans will be pleased with this victory, as the applying for the fiery pink drink on this unique listing was launched ten years earlier and rooibos is now becoming a member of different PDO delicacies equivalent to champagne, Roquefort cheese and the Greek olive from Kalamata.
South Africa now exports round half of its manufacturing in massive portions to Japan, Germany, the Netherlands and Nice Britain.
The Rooibos Council is now making an attempt to realize recognition from the World Commerce Group as a way to prolong the safety of “pink tea” to the world market.
Rooibos, a drink that’s as fashionable in South Africa as tea or espresso and that has conquered different markets.